Pura Vida is a Spanish speaking recruitment project created by a female Mexican American Latino Outreach and Recruitment Coordinator for Asians for Miracle Marrow Matches (A3M). Being the A3M Latino Outreach and Recruitment Coordinator, a strong need was found for a Latino based marrow/stem cell donor program due to the under representation of Latinos within the National Marrow Donor Program. With Latinos only representing 7% of the Be The Match Registry, this disparity encouraged her to step up and create Pura Vida in hopes of increasing the registry of potential marrow/stem cell donors within the Latino community.
Save lives by increasing the registry of potential marrow donors within the Latino community.
Advocate for Latino patients by educating and recruiting potential marrow/stem cell donors within the Latino community.
The Need for Pura Vida
With ethnicity being a strong determining factor in finding a marrow donor, adding more members with diverse ethnic backgrounds to the Be the Match Registry is needed to help patients find their lifesaving marrow match. This is where Pura Vida is needed. In order to help resolve this pressing issue, Pura Vida will aim to save lives by increasing registry of potential marrow/stem cell donors within the Latino community, which will ultimately diversify registry within Be The Match.
Pura Vida & A3M
Pura Vida is a Latino-focused program that works with A3M. A3M has been recruiting within the Asian community for 27 years, but has struggled to successfully bring marrow/ stem cell donor registration to the Latino community. By creating Pura Vida and working closely with A3M, we aim to increase the number of Latino marrow/stem cell registrants for searching patients with blood related illnesses.
What is A3M?
Asians for Miracle Marrow Matches (A3M) is a non-profit organization, focusing on recruiting marrow donors and diversifying the Be The Match Registry. A3M’s mission is to improve the health and welfare of patients with leukemia and other blood cancers by educating and recruiting potential donors into the National Registry and providing patient support services. A3M’s vision is to grow and diversify the Be The Match Registry through focusing on marrow donor recruitment within various ethnic communities, therefore increasing the likelihood of patients finding a marrow match.
Asians for Miracle Marrow Matches (A3M)
244 S. San Pedro St. #503
Los Angeles, CA 90012
Phone: (213) 625-2802
Pura Vida & Be The Match
Pura Vida works under Be The Match as a recruitment project tailored to Latinos. By creating Pura Vida and working under Be The Match, we aim to increase the number of Latino marrow/stem cell registrants for searching patients with blood related illnesses.
What is Be The Match?
Be The Match operated by the National Marrow Donor Program® (NMDP), is a nonprofit organization that’s dedicated to helping every patient get the life-saving transplant they need. As trusted leaders in advancing treatments for those facing life-threatening blood cancers, we provide the ground-breaking research, innovative technologies, patient support and education that save lives.